UBC GATEWAY SIGN
CLIENT: University of British Columbia
LOCATION: Vancouver, BC
ARCHITECT: PUBLIC
SCOPE: Signage design
This typographic gesture identifies the eastern-most gateway to the UBC campus and is intended as a simple and direct extension of the brand voice of the University.
Various typographic options were explored in order to capture the most appropriate and timeless tone. It was designed to encourage posing in front of, on top, around, and behind as a physical expression of academic pride of place and achievement.
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