HASTINGS PARK BRAND DESIGN AND WAYFINDING STRATEGY
CLIENT: City of Vancouver
LOCATION: Vancouver, BC
LANDSCAPE ARCHITECT: PFS Studio
SCOPE: Stakeholder consultation, brand design, identity guidelines, wayfinding strategy, signage design
Our comprehensive outdoor wayfinding signage system orients, directs, and identifies locations for people in vehicles, on bicycles, and pedestrians at this large urban site. The process included consultation with multiple business, civic, and community groups in order to create an overarching identity for a site with many competing uses. The site has a long history of inviting peoples from around the region for park for paid and unpaid activities, from horse racing, to skateboarding, to roller coaster rides.
Key interventions across the 62-acre site included de-cluttering of old signage, and the use of bold type and colour, to denote “transformation” taking place on the ground.
Signs include identification, direction, orientation maps, and interpretive signage. The system takes the place of multiple layers of worn or outmoded park signage. It provides temporary and permanent wayfinding which will continue to be implemented throughout the 20 year span of the master plan’s scope of work. Many of the sign types are designed to be changeable or movable and the larger gateway signs incorporate remotely-programmed LED components.
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