PETER A. ALLARD SCHOOL OF LAW

In 2015, UBC received a major gift to the Faculty of Law which was to be recognized by a name change to the school as well as identity design for all faculty materials and, importantly, exterior signage. In terms of brand identity, the challenge lay in retaining the designation of the building as “Allard Hall” but also overlaying the information that the entire school would now be known as “Peter A. Allard School of Law”. Our approach to identity was to create a series of wordmarks which capitalized upon the overall UBC brand. These typographic standards were applied to signage on three faces of the building. Work is internally-lit LED letters which are designed to recognize the donor at the scale they felt was appropriate and also blend with the architecture of the building.