UBC DONOR RECOGNITION AND ALUMNI PLAZA

Our team developed the permanent outdoor, public donor recognition installation as a timeless and memorable community landmark on the UBC campus. The client requested a bold and engaging interactive work which had the feel of public art and also recognized the contributions of the 4,300+ donors to UBC’s multi-billion dollar, seven-year “Start an Evolution” fundraising campaign. It needed to be clearly visible, attractive to passersby, permanent, vandal-resistant and strategically placed within the design of public realm in relation to other large signage elements which together form a narrative of the UBC brand. Placed in a seemingly random scattering at the pathway intersection, twenty triangular pillars create a bold, vertical “surface” of light. This becomes almost an “outdoor room” once you are inside it and is visible from afar in both day and night. As a donor recognition piece it reveals typographic detail as people approach. The triangular shape appears thinner or thicker depending on your angle of view, creating a dynamic series of views through the pillars. The work is designed to be expandable as the needs of donor campaigns are on-going at UBC.